Paul Nichols, the president of Financial Abundance, talks about why he enjoys being the “Investor Coach”. When it comes to investing. Who do teaches the rules? Who makes the rules? What’s the motivation of the rule makers? TicTacToe the relatively simple game, with a simple strategy. When you originally were taught the game, you probably didn’t start winning until you figured out the strategy. Simple game, simple strategy once you know the rules. The lack of rules being taught in America today creates financial illiteracy that is obvious to all levels and all professions, with the exception of those who specifically study finance. This is not an indictment on investors intellect rather an indictment on an entire industry that doesn’t feel financial education is important. Kind of makes one feel like a mushroom, kept in the dark.